Читать интересную книгу Google. Прошлое. Настоящее. Будущее - Джанет Лау

6. John Doerr. Интервью с Джоном Баттеллом. – www.battellemedia. com. – 2007. – November 20.

7. Laura Rich. How John Doerr, the Old Professor, Finally Struck Google // New York Times. – 2004. – May 3.

8. Janet Driscoll Miller. Why CRM Fails // www.marketingpilgrim.com. – 2007. – May.

9. Там же.

10. Chaos as a Business Plan // National Public Radio Marketplace, интервью Кея Рисделла с Адамом Нашински. – 2006. – September 26.

11. U.S. Google Inc. to Join the World's Layoff Fad, Leaving 10,00 °Contract Workers at Risk // Taiwan News. – 2008. – November 25.

12. Saul Hansell. Google Wants to Dominate Madison Avenue, Too // New York Times. – 2005. – October 30.

13. John Battelle. The Wizard of Ads: Google's Omid Kordestani Conjured a Formula that Took Its Sales to $3 Billion // Time. – 2005. – October.

14. AOL May Become Object of Microsoft, Yahoo! Google's Desires // CNNMoney.com. – 2008. – July 21.

15. Ken Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

16. Matt Hartley and Grant Robertson. [email protected] // The Globe and Mail. —

2008. – September 6. Перепечатано с разрешения The Globe and Mail.

17. Jennifer Wells. Google Conquers the Ad World One Plain-Text Blurb at a Time // The Globe and Mail. – 2008. – November 7 Перепечатано с разрешения The Globe and Mail.

18. Peter Whoriskey. Advertisers Slow to Embrace Online Advertising // Washington Post. – 2008. – June 29.

19. Matt Hartley and Grant Robertson. [email protected] // The Globe and Mail. – 2008. – September 6. Перепечатано с разрешения The Globe and Mail.

20. Robert Colville. Google at Ten: How Did One Company Become Such a Part of Our Lives, So Fast?" // The Telegraph. – 2008. – September 4.

21. Jennifer Wells. Google Conquers the Ad World One Plain-Text Blurb at a Time // The Globe and Mail. – 2008. – November 7 Перепечатано с разрешения The Globe and Mail.

22. Цит. по: David A. Vise and Mark Malseed. The Google Story.

23. Там же.

24. John Battelle. The Search. – С. 128.

25. Ken Belson. Attending to the Needs of the Too Busy // New York Times. – 2008. – September 30.

26. Там же.

6. Google выходит в люди

1. Michael Malone. Googlemania! // Wired. – 2003. – December.

2. Там же.

3. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

4. Письмо основателей An Owner's Manual for Google's Shareholders // www.Google.com.

5. Mad Money// CNBC. – 2008. – August 12.

6. Цит. по: David A. Vise and Mark Malseed. The Google Story.

7. Там же.

8. Письмо основателей An Owner's Manual for Google's Shareholders // www. Google.com.

9. Google's S1 Registration Statement to the SEC. – 2004. – April 29.

10. Allan Sloan. Going Public May Be Google's First Bad Move // Newsweek. – 2004. – May 4. – С E03.

11. Цит. по: David A. Vise and Mark Malseed. The Google Story.

12. Alyce Lomax. Google at 10: The Awkward Phase // The Motley-Fool, Fool.com. – 2008. – September 9.

13. Google Co-founder Says Penny-Pinchers Fuel Results // Reuters. – 2008. – October 17.

14. Там же.

15. Jessica E. Vascellaro and Scott Morrison. Google Gears Down for Tougher Times // Wall Street Journal. – 2008. – December 5. – С Al.

16. Linda Rosencrance. Google Gets 70 % of U.S. Searches // Computer World. —2008. – July 20.

17. Alyce Lomax. A More Frugal Google // The Motley Fool. – Fool.com. – 2008. – December.

7. Ви#дение

1. Google Annual Report, Letter to Shareholders, 2004.

2. Robert Hof. Google's Mayer: Staying Innovative in a Downturn // BusinessWeek. – December 14. – 2008.

3. http://www.wired.com/wired/archive/12.03, google_pr.html.

4. Virginia Scott. Google: Corporations That Changed the World. – Westwood, CT: Greenwood Publishing Group, 2008.

5. Интервью Кея Рисделла Are You Feeling Lucky? Google Is // National Public Radio Marketplace. – November 19. – 2007.

6. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

7. Ken Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

8. Enlightenment Man // The Economist. – 2008. – December 4.

9. Ken Auletta. Search and Destroy. – С 30.

10. Stephen Shankland. Google's Translation Center: Language Lessons for the Googlebot?. —.

11. Anick Jesdanun. An Un-American Feel Aids Expanding U.S. Web Firms // Associated Press (New York). – 2008. – July 27.

12. Google Annual Report, Letter to Shareholders, 2007.

13. Anick Jesdanun. An Un-American Feel Aids Expanding U.S. Web Firms.

14. Google Annual Report, Letter to Shareholders, 2007.

15. http://www.wired.com/wired/archive/12.05, google_pr.html.

16. John Jurgensen. The Family Guy Goes On Line // Wall Street Journal Weekend Journal. – 2008. – September 5. – C. W1.

17. Google Annual Report, Letter to Shareholders, 2005.

18. Adi Ignatius. Meet the Google Guys // Time. – 2006. – February 20.

19. www.Google.com/corporate.

20. Часто цитируется.

21. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

22. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni: The Money Was Great… Larry and Sergey Were Focused… But a Panel of Ex-Googlers Revealed Why They Have Now Gone Off to Build Their Own Web 2.0 Fortunes // Information Week. – 2007. – October 20.

23. Там же.

24. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

25. Adam L. Penenberg. Is Google Evil? It Knows More than the National Agency Ever Will. And Don't Assume for a Minute that It Can Keep a Secret // Mother Jones. – 2006. – November-December. – C. 67.

26. Там же.

27. Mysearchgurublog.com. – 2008. – November 25.

28. http://xooglers.blogspot.com, posted February 19 2007

29. John Battelle. The Search. – С. 139.

30. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

31. Seth Finkelstein, Jew Watch, Google, and Search Engine Optimization // sethf.com/anticensorware/google/jew-watch.php.

32. www.google.com/explanation.html.

33. http://sethf.com/anticensorware/google/jew-watch.php.

34. http:/google-watch.org.

35. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

8. Google-культура

1. Часто цитируется.

2. Stephanie Olsen. Newsmakers: Google's Man Behind the Curtain // CNET. – 2004. – May 10.

3. Adam Lashinsky. Back2Back Champs // Fortune. – 2008. – February 4.—С. 70.

4. Письмо основателей An Owner's Manual for Google's Shareholders // www.Google.com. – 2004.

5. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

6. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni: The Money Was Great… Larry and Sergey Were Focused… But a Panel of Ex-Googlers Revealed Why They Have Now Gone Off to Build Their Own Web 2.0 Fortunes // InformationWeek. – 2007. – October 20.

7. Ken Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

8. Там же.

9. Jeremy Caplan. Google's Chief Looks Ahead // Managing Growth. – 2006.– October 2.

10. Там же.

11. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni.

12. Интервью автора с сотрудником, пожелавшим не называть своего имени, лето 2008 года.

13. Chris Anderson. The Long Tail. – New York: Hyperion, 2006.

14. Письмо основателей, An Owner's Manual for Google's Shareholders.

15. Elizabeth Montalbano. Growing Painsfor Google // ComputerWorld. – 2008.– October 20.

16. Jessica E. Vascellaro and Scott Morrison. Google Gears Down for Tougher Times // Wall Street Journal. – 2008. – December 3.

17. Sewell Chan. Google Transit Expands to New York // www.cityroom. blogs.nytimes.com/2008/09/23.

18. Matt Hartley and Grant Robertson. [email protected] // The Globe and Mail. – 2008. – September 6.

19. Tricia McDermott. Defining Google // CBS News. – 2003. – January 2.

20. Adam Lashinsky. Back2Back Champs. – С 70.

21. Там же.; Verne Kopytoff. Larry Page's Connections // San Francisco Chronicle. – 2000. – December 31.

22. Adam Lashinsky. Back2Back Champs. – С 70.

23. http://features.blogs.fortune.cnn.com/2008/01/21/100-best-companiesto-work-for.

24. Там же.

25. Daniel DeBolt. City of Google: In Coming Years, Internet Giant Could Triple Its Already Huge Amount of Office Space // Mountain View Voice. —2007 – July 20.

26. Mark Malseed. The Story of Sergey Brin: How the Moscow-Born Entrepreneur Cofounded Google and Changed the Way the World Searches // Moment Magazine. – 2007. – February. – С 38.

27. Vasanth Sridharan. Google's Ginormous Free Food Budget: $7,530 per Googler, $72 Million a Year // Silicon Alley Insiders. – www. alleyinsider, com. – 2008. – April 23.

28. Dan Farber. Kai Fu Lee: I Need to Follow My Heart // www.blogs.zdnet. com. – 2005. – August 9.

29. Письмо основателей, An Owner's Manual for Google's Shareholders.

30. John Battelle. The Wizard of Ads: Google's Omid Kordestani Conjured a Formula that Took Its Sales to $3 Billion // Time. – 2005. – October.

31. Wendy McLellan. Google Targeting Talent with Innovative, Creative Qualities // Canwest News Service. – 2008. – July 28.

32. Там же.

33. Google Labs Aptitude Test // Linux Journal. – 2004. – September 1.

34. Письмо основателей, Initial Public Offering Registration Statement S1, 2004.

35. Quentin Hardy. Close to the Vest // Forbes. – 2007. – July 2.

36. Dan Fost. Keeping It All in the Google Family // New York Times. – 2008. – November 15.

37. Stephen E. Arnold. The Summer of Transparency // KM World. – www.kmworld.com. – 2008. – August 31.

38. Letter to Shareholders. Google S1 Public Offering Registration, 2004.

39. Daniel DeBolt. City of Google.

40. Google's Wall of Silence // Opinion page, Mountain Hew Voice. – 2007. – July 27.

41. Там же.

42. Там же.

43. Stephen E. Arnold. The Summer of Transparency.

9. Google взрослеет

1. Kevin Kelleher. Who's Afraid of Google? Everyone // Wired. – 2005. – November 30.

2. Google Founders Have Grown Up // Reuters. – 2008. – May 9.

3. Интервью автора. Assistant Professor Joel West, San Jose State University. – 2008. – December 1–9.

4. Цит. по: David A. Vise and Mark Malseed. The Google Story.

5. Chris Kraeuter and Rachel Rosmarin. Why Google Won't Give In // Forbes. – 2006. – January 24.

6. Там же.

7. Там же.

8. James Kirkup and Nicole Martin. You Tube Attacked by MPs Over Sex and Violence Footage // The Telegraph. – 2008. – July 5.

9. Корпоративный сайт www.google.com.

10. Declan McCullagh. Report Criticizes Google's Porn Filters // CNet News, – 2005. – April 10.

11. Цит. по: Matt Hartley and Grant Robertson. [email protected] // The Globe and Mail. – 2008. – September 6. Перепечатано с разрешения The Globe and Mail.

12. Abbey Klaassen. Talk about a Power Lunch // Advertising Age. – 2007. – October 15. – С 52.

13. Google Under Fire for 'Breathtaking' Hypocrisy, New Report Shows Just How Much Personal Information Is Available through Google Street View // Marketwatch. – 2008. – July 31.

14. Там же.

15. Drake Bennett. Stopping Google // Boston Globe. – www.Boston.com. – 2008. – June 30.

16. Michael Dinan. Privacy Issues, Government Probe Stir Hard Feelings between AT&T, Google // TMCnet, www.tmcnet.com. – 2008. – August 15.

17. Julia Bonstein, Marcel Rosenbach, and Hihnar Schmundt. Data Mining You to Death // www.spiegel.de/international/germany – 2008. – October 5. © 2008, Spiegel Online. Печатается с разрешения.